HOW I WORK
I shape creative solutions from 3 core brand positions — a process built to deliver clarity, depth, and style.
CLARITY
Confident
Clear, steady, and laser-focused.
Empowered
Strong, capable, and gaining momentum.
Free
Blue-sky thinking, unfettered and alive.
DEPTH
Excited
The thrill of discovering something real and meaningful.
Authentic
Safe, seen, and fully yourself.
Inspired
A jolt of energy. Vision sparked, revealing something real.
STYLE
Euphoric
A full-body high. Joy.
Awakened
Beauty unleashed. A sensory jolt.
Transformational
Old assumptions pulled apart. Brain remapped and body buzzing.
APPROACH & TOOLS
I start by asking: What are the creative solutions that fit your goals, spark insight, and look incredible… and then I use the right tools to build them, including:
• Squarespace (Circle member — flexible, fast, and cost-efficient)
• Adobe Creative Suite (for polish where it matters)
• AI tools (ChatGPT, Midjourney — helpful, but never the driver)
• My eyes, my gut, my pen
• A very good cup of coffee
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