eric alan
brand builder
creative director
fractional partner
I help teams shape ideas that matter. From brands to keynotes — SaaS to storytelling. My creative approach blends clarity, depth, and style.
“Eric turns abstract ideas into clear, unforgettable messages — making the complex simple, and the simple unforgettable.”
— AI Insights Powered by ChatGPT
what i do
I help people shape their vision and tell the right story — across brand, messaging, and design. Whether it’s a website, a keynote, a campaign, or a brand book, I bring clarity when it’s cloudy, and momentum when things get stuck.
savvy, distinct, deeply strategic
selected work
Distinct Style & Voice
Striking, witty, unmistakable
AlanVooHouse – Architecture With A Pulse
A striking website that highlights Neil Denari’s architectural design. More than a showcase, it serves as an archive and a lasting tribute to a home still evolving.
Scope: Concept, Copywriting, Design, Build
Lemony Snicket – Building a World Before the World Was Built
Led strategy and creative for the Nickelodeon Movies campaign, starting a year before the film's release. The tone, look, and approach came from a deep dive into the books, conversations with the author, and insights into what would resonate with fans. Created character-driven pieces using unused footage, narration, and a graphic system that defined the film’s visual language. The result was stylish, unexpected, and emotionally resonant. My work helped reorient the campaign, leading to further work creating character sequences for the film.
Scope: Strategy, Concept, Direction, Scriptwriting, Visual Language
Awards: Promax & Key Art Nominee / Winner
NFT Collection – Fertility Doll Series
A digital extension of Fertility Doll, a fine art project by Rhonda Voo exploring reproductive freedom and personal agency. Created during a cultural reckoning around gender and power, the collection used the NFT format to expand the work’s reach — translating ancient iconography into a digital medium rooted in feminist intent, symbolic depth, and contemporary art.
Scope: Concept, Visual Variations, Writing, Release Strategy
Bold Creative Solutions
Clever, clear, effective
Pomegranate & Co. – Studio Website
Crafted a distinct, editorial-style studio site for a modern design practice, attracting design-savvy clients. The project balanced bespoke visuals, confident messaging, and a seamless Squarespace build to showcase the power of thoughtful web design.
Scope: Full project ownership from Brand Positioning to Web Design
Cars – Launching Pixar’s Next Big Thing
Crafted the teaser, story trailer, and full AV campaign for one of Pixar’s most iconic franchises. The teaser, a clever send-up of a car commercial, broke the formula and won the Golden Trailer Award. Brought in early during creative planning, I worked closely with Pixar’s senior team to steer the campaign, earning their trust and setting the tone for a billion-dollar franchise.
Scope: Teaser, Story Trailer, AV Campaign, Studio Relations
Amulet App — A Singular Digital Object
Invented, designed, and built a standalone iOS app that transformed a physical crystal into a sleek digital experience. Led creative and UX from pitch to launch, including daily “intentions,” reminders, and sound design. Published on the Apple App Store.
Scope: Concept, UX, Writing, Sound Design
Strategic Creative Insight
Purposeful, rigorous, visionary
SpongeBob SquarePants – Building an Icon
Launched the original SpongeBob SquarePants with a self-authored campaign: “Make SpongeBob A Star.” Created the first-ever promo introducing the character, then led the full theatrical rollout, reframing the story as “Make SpongeBob a Movie Star.” The year-long campaign included original animation, live-action integration, and targeted spots across MTV, VH1, BET, and Nickelodeon. Delivered to Paramount and Nickelodeon execs, often outperforming internal materials.
Scope: Campaign Strategy, Direction, Writing, Creative Development
DEG Keynote White Paper – Reframing the Future
Brought in to reposition DEG for a new media era, I wrote a keynote for the president, aimed at execs across studios, streamers, and networks. DEG needed a bold new voice — my task: restore relevance. Through deep research, cultural insights, and a strong POV, I crafted a forward-looking narrative that sparked industry respect. Revised to reflect COVID’s impact on streaming, the piece helped reestablish DEG’s authority.
Scope: Strategy, Voice, Research, Writing, Thought Leadership
Medallia – Human-Centered Brand Refresh
Repositioned a SaaS company known for analytics into a brand people could genuinely connect with. Led a speculative refresh that reimagined Medallia as a more emotional, expressive, and human platform. Delivered a full tone overhaul, visual redesign, and brand story that invited people in through characters, color, and warmth.
Scope: Brand Strategy, Campaign Ideation, Copywriting, Visual Concepting, Experiential Mockups
about*
Former SVP / ECD in entertainment marketing. A strategic thinker, creative problem solver, and seasoned hand at the table. Deep background, fresh tools, and a proven ability to move an audience.